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Yell launches free new Messaging service in collaboration with LivePerson

Jul 01, 2020
Yell is delighted to announce the launch of Yell Messaging, in collaboration with LivePerson and using Apple Business Chat - a new way for users to communicate directly with companies using the Messages app on Apple products.

In today’s challenging environment, it is essential that Small and Medium Enterprises (SMEs) can interact with consumers seamlessly, using the latest virtual AI technology to assist them. This new free service offers support and ease of use to both businesses and their customers.

With this new service, when a consumer searches for a local supplier who has activated messaging, they will be presented with an option to start a Business Chat. If they tap on the Messages button, a conversation with the company will instantly open in the Messages app, and users can take their time responding when it’s convenient. The Yell bot, Hartley, will assist with responses to a set of frequently asked questions before passing the customer through to their business of choice.

The new Yell Messaging functionality is initially available via Yell.com, through Apple Maps and Spotlight search on iPhone and iPad. The service also incorporates Apple’s new Chat Suggest feature, which offers the option to start a messaging conversation when a customer taps to call a business.

Claire Miles, CEO of Yell Ltd commented: "Consumers now expect to be able to contact businesses around the clock and on the go. Conversational commerce has become a key digital trend, with 70% of consumers using a private messaging channel to engage with a brand and discuss their requirements.

"The new Yell Messaging service not only provides our customers with vastly increased visibility for their business, it also provides exclusive access to leading technology not normally accessible to SMEs, due to prohibitively high costs and integration challenges. If a business is not activated to engage with consumers via Messaging, they’re missing out on a great opportunity to grow their business."

Jerry Haywood, Senior Vice President, EMEA of LivePerson said: "We’re excited to power Yell’s Apple Business Chat experience and give its businesses the ability to connect over a messaging channel their consumers already know and love. By combining the ease and convenience of messaging with the guidance of their new bot Hartley, Yell is making it easier than ever to quickly make lasting connections."

Want to read more about Yell Messaging?


About Yell

Yell Ltd exists to connect businesses and consumers via its leading marketplace for local services and offering managed digital marketing helping businesses to find, connect and sell to consumers online. Yell Ltd is a proud Google Premier Partner, Microsoft Advertising Elite Channel Partner, and Meta Business Partner.


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13 Nov, 2024
With property prices rising and moving costs increasing, the experts at Yell have found that more homeowners in the UK are opting for home improvements rather than relocating. This trend, driven by factors such as rising property prices and the growing costs of buying a new home, has seen more people investing in remodelling and extending to create their dream homes where they already live. Research from TSB reveals that two in five (41%) homeowners would prefer to build an extension than move house. According to Pepper Money’s Specialist Lending Study , 41% of those surveyed said affordability of properties is preventing them from moving to a larger home elsewhere and that 51% are considering a secured loan to make home improvements. With Google searches for “planning permission” up YoY in the UK, and “home improvement ideas” up 9900% this month, for many, redeveloping a home offers a more practical solution to moving home. Rather than facing the expenses of moving and the challenges of relocating, homeowners can transform their spaces to better meet their needs and preferences. From adding extra rooms or modernising kitchens to creating open floor plans or upgrading the home’s energy efficiency, these improvements not only add value to a property but also improve daily life. However, what many homeowners may not realise is that there is a planning permission postcode lottery going on across the country. In 2024, it’s harder than ever to get approval on your property, with approval rates at an all-time low. While you may expect that adding an extension to your home or converting a loft space may be a relatively straightforward option – your location could have an impact on the decision made. With this in mind, experts at Yell have reviewed planning applications across England from July 2023 to July 2024 to compile a list of the best and worst locations for planning approval, highlighting which areas make it easiest – and hardest – to secure planning permission for your home. 86% of all planning applications in England have been granted in 12 months With more homeowners opting for redevelopment, planning applications across England have remained high, with 327,217 applications submitted from Q3 2023 to Q3 2024. Despite the high volume, England has maintained an 86% approval rate for these applications, making it an attractive option for those looking to upgrade their homes. However, it’s clear there are regional inconsistencies and some areas are seeing more favourable outcomes when it comes to planning permission. The South East is revealed as the region with the most applications, receiving 66,795 in the 12 months – demonstrating a high demand for home updates and development in the area. Gosport in the South East leads in approval rates, with 99% of applications granted, while Barking and Dagenham trail behind with the lowest approval rate at 61%, signalling potential challenges in that locality. Approval rates also vary across regions, with the North East boasting the highest at 91%, compared to London’s more selective 80% approval rate. Householder development approvals are down year-on-year Of the 327,217 applications this past year, 167,604 were for householder developments. These are residential planning applications that are within a residential property and are not a change of use. Examples of householder developments include extensions, garages, swimming pools, walls, fences, vehicle accesses, porches, satellite dishes, loft conversions, and dormer windows. If you're considering a home renovation or addition, understanding the trends in planning applications can offer valuable insights – and it’s clear that planning approval rates are shifting across England. In the past year, 148,406 planning applications were approved, accounting for 89% of decisions made. While this is still high, it reflects a slight dip from the 91% peak seen in 2021. The North East is the region with the highest percentage of planning approvals The South East remains a hotspot for home improvement projects, with 32,922 householder applications granted – leading the country in volume. This is followed by London (21,490) and East of England (20,207). However, in the North East, while having a lower number of applications, it’s the region with the highest percentage of approvals at 94%, making it an ideal region if you're looking for a smooth approval process. Regions with the highest number of granted planning
15 Oct, 2024
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If the pressure is too high, then this could cause leaks to develop. If it’s too low, the system won’t work as well, leading to ineffective heating, and you’ll find your home will be colder than expected. David explains, “Low pressure can result in ineffective heating, while high pressure can potentially damage your system.” He recommends keeping the pressure gauge between 1 and 2 bars, which provides the ideal balance for optimal performance. If you notice a slight increase in boiler pressure while it’s running, don’t worry—this is completely normal. Just ensure the pressure stays below the 3-bar mark during use. 鈼 Check your thermostat Make sure your thermostat is working properly and accurately reading the temperature. If the readings are inaccurate, the thermostat might cause your boiler to work overtime, wasting energy trying to reach a room temperature that’s already been achieved. 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