Vision, Mission, Purpose, Strategy & Values
Our Purpose, Vision, Mission, Strategy and Values
Our Purpose
Champion local business
Our Vision
Simplify everyday business to improve everyday life
Our Mission
Empower businesses and consumers to connect effortlessly
Our Strategy
Grow
Develop bundles, measure and improve ROI
Evolve
Build marketplace critical mass through jobs and consumer traffic
Transform
Simplify systems and processes, reset our culture
Our Values
At Yell, we believe that Values really matter and that how we work is just as important as what we do. The values are the 'DNA' of our business and underpin everything we do from the way we behave, to how we recognise our colleagues. They apply to all roles, at all levels, so no matter who you interact with, within Yell, you should expect to see our people demonstrate our values in all that they do.
