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Yell’s new strategy delivers unique smart digital marketing solutions and helps businesses connect to consumers through the new world of conversational commerce

Yell • Feb 20, 2020
Yell plans to re-affirm and grow its position as the No.1 digital marketing service provider for all types of local businesses* in the UK, by launching a new range of smart solutions, delivered by a customer-obsessed organisation.

It also plans to evolve and transform Yell.com, by connecting businesses and consumers through messaging and conversational commerce. Yell has partnered with a leading messaging platform provider to develop AI-driven local messaging marketplaces that provide unique experiences to consumers and new monetisation opportunities.

Stabilise and grow Yell’s position with unique smart digital marketing solutions

Yell is launching a new range of smart digital marketing solutions, starting with Yell Smart Performance in April 2020. Working in partnership with GotU, Yell will be the first to deliver smart technology at scale to help businesses optimise their advertising spend across Google Ads, social adverts and online display networks. These new solutions will build campaigns faster and to a higher quality but, most importantly, will also deliver a significant increase in returns for customers’ investments.

Evolve and transform Yell.com by connecting businesses to consumers through the new world of conversational commerce

Yell has partnered with leading messaging platform provider LivePerson to develop the Yell.com proposition; securing its position at the heart of the new world of conversational commerce. With over 100 billion messages sent on WhatsApp, Facebook Messenger and Instagram every day, the evidence is clear - this is how consumers want to communicate. Messaging is also the future language of commerce, harnessing artificial intelligence and digital voice assistants to power the devices of the future, however most businesses are not ready to take advantage of this opportunity. With 3m business listings and over 125k Yell for Business app users, Yell has more relationships with businesses than anyone else in the UK and is ready to help them get connected.

Once messaging is established, the Yell.com brand will be transformed by building richer conversational commerce marketplaces on a local level, supported by rich data and insight. This will enable consumers to use messaging to find the best business, to get prices and quotes, find who’s available now, confirm bookings, make payments and review all within the messaging marketplace. Yell will develop local marketplaces in specific business categories and locations across the UK supporting by localised marketing investment.

Yell’s new strategy delivers unique smart digital marketing solutions and helps businesses take advantage of conversational commerce.

Claire Miles, CEO of Yell said: “We’re excited to announce our new strategy that will ensure Yell strengthens its position as a digital brand that is loved by both businesses and consumers. We have a great opportunity to differentiate our proposition in the market, using leading technology partners and combining that with the creation of a truly customer- obsessed organisation.

Following the rise of messaging and conversational commerce, Yell will evolve and transform Yell.com to provide a truly unique consumer experience. We have many business relationships across the UK and we’re ready to help them connect to this new digital world, and in turn help them to harness the power of data and technology to meet the rising expectations of consumers.”


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*Source: M-Brain research 2017, #1 in terms of revenue from sales of managed digital marketing services

About Yell

Yell Ltd exists to connect businesses and consumers via its leading marketplace for local services and offering managed digital marketing helping businesses to find, connect and sell to consumers online. Yell Ltd is a proud Google Premier Partner, Microsoft Advertising Elite Channel Partner, and Meta Business Partner.


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13 Nov, 2024
With property prices rising and moving costs increasing, the experts at Yell have found that more homeowners in the UK are opting for home improvements rather than relocating. This trend, driven by factors such as rising property prices and the growing costs of buying a new home, has seen more people investing in remodelling and extending to create their dream homes where they already live. Research from TSB reveals that two in five (41%) homeowners would prefer to build an extension than move house. According to Pepper Money’s Specialist Lending Study , 41% of those surveyed said affordability of properties is preventing them from moving to a larger home elsewhere and that 51% are considering a secured loan to make home improvements. With Google searches for “planning permission” up YoY in the UK, and “home improvement ideas” up 9900% this month, for many, redeveloping a home offers a more practical solution to moving home. Rather than facing the expenses of moving and the challenges of relocating, homeowners can transform their spaces to better meet their needs and preferences. From adding extra rooms or modernising kitchens to creating open floor plans or upgrading the home’s energy efficiency, these improvements not only add value to a property but also improve daily life. However, what many homeowners may not realise is that there is a planning permission postcode lottery going on across the country. In 2024, it’s harder than ever to get approval on your property, with approval rates at an all-time low. While you may expect that adding an extension to your home or converting a loft space may be a relatively straightforward option – your location could have an impact on the decision made. With this in mind, experts at Yell have reviewed planning applications across England from July 2023 to July 2024 to compile a list of the best and worst locations for planning approval, highlighting which areas make it easiest – and hardest – to secure planning permission for your home. 86% of all planning applications in England have been granted in 12 months With more homeowners opting for redevelopment, planning applications across England have remained high, with 327,217 applications submitted from Q3 2023 to Q3 2024. Despite the high volume, England has maintained an 86% approval rate for these applications, making it an attractive option for those looking to upgrade their homes. However, it’s clear there are regional inconsistencies and some areas are seeing more favourable outcomes when it comes to planning permission. The South East is revealed as the region with the most applications, receiving 66,795 in the 12 months – demonstrating a high demand for home updates and development in the area. Gosport in the South East leads in approval rates, with 99% of applications granted, while Barking and Dagenham trail behind with the lowest approval rate at 61%, signalling potential challenges in that locality. Approval rates also vary across regions, with the North East boasting the highest at 91%, compared to London’s more selective 80% approval rate. Householder development approvals are down year-on-year Of the 327,217 applications this past year, 167,604 were for householder developments. These are residential planning applications that are within a residential property and are not a change of use. Examples of householder developments include extensions, garages, swimming pools, walls, fences, vehicle accesses, porches, satellite dishes, loft conversions, and dormer windows. If you're considering a home renovation or addition, understanding the trends in planning applications can offer valuable insights – and it’s clear that planning approval rates are shifting across England. In the past year, 148,406 planning applications were approved, accounting for 89% of decisions made. While this is still high, it reflects a slight dip from the 91% peak seen in 2021. The North East is the region with the highest percentage of planning approvals The South East remains a hotspot for home improvement projects, with 32,922 householder applications granted – leading the country in volume. This is followed by London (21,490) and East of England (20,207). However, in the North East, while having a lower number of applications, it’s the region with the highest percentage of approvals at 94%, making it an ideal region if you're looking for a smooth approval process. Regions with the highest number of granted planning
15 Oct, 2024
As across the UK temperatures officially hit single digits, homes will be turning to their trusty thermostats to give them some much-needed warmth this autumn. However, with your boiler sitting docile all summer, you may find yourself without heat when you need it. With an average of 5,100 searches each month, in autumn, searches for “boiler repair” begin to creep up. They peak in December as households find broken boilers when they need it the most. Searches have climbed 257% this month alone. With this in mind, Yell has partnered with David Doran, a plumbing expert at Blackstone Plumbing & Heating Ltd to find out what heating checks you need to make and how to avoid a winter breakdown. What checks should you carry out before turning your heating on? 鈼 Check your boiler pressure Your boiler pressure gives you an idea of how efficiently your heating system is running by telling you the pressure of the water circulating through your system. If the pressure is too high, then this could cause leaks to develop. If it’s too low, the system won’t work as well, leading to ineffective heating, and you’ll find your home will be colder than expected. David explains, “Low pressure can result in ineffective heating, while high pressure can potentially damage your system.” He recommends keeping the pressure gauge between 1 and 2 bars, which provides the ideal balance for optimal performance. If you notice a slight increase in boiler pressure while it’s running, don’t worry—this is completely normal. Just ensure the pressure stays below the 3-bar mark during use. 鈼 Check your thermostat Make sure your thermostat is working properly and accurately reading the temperature. If the readings are inaccurate, the thermostat might cause your boiler to work overtime, wasting energy trying to reach a room temperature that’s already been achieved. Conversely, it could shut the boiler off too early, known as short cycling, leaving you in the cold. David suggests, “ Consider replacing old thermostats with programmable or smart thermostats to improve efficiency. If your thermostat runs on batteries, check if they need replacing. ” 鈼 Test out your heating system before you need it It’s important to test your boiler before you need it, to avoid being one of the thousands of Brits searching for “boiler repair” in December. Run your heating system for a short period (e.g., 15-30 minutes) to ensure all radiators heat up evenly and there are no unusual noises from the boiler or pipes (e.g., banging, clanging, or gurgling sounds). Should you notice anything untoward, such as cold spots, it’s worth reaching out to your local heating specialist . On Yell, you can either browse nearby listings or post an enquiry . 鈼 Ensure your boiler is regularly serviced Annual servicing of your boiler is important to ensure that your system is operating safely. According to insights from 海角社区Serve , more than half (58%) of UK households haven't checked that their boiler is working as it should and 56% of the population haven't had an annual boiler service. David says that it’s important to “ have your boiler serviced once a year. Faulty boilers can lead to dangerous situations like gas leaks or carbon monoxide poisoning, which can be deadly. ” A service includes checks for leaks, blockages, and the correct operation of safety devices. David adds, “R egular servicing keeps your boiler running efficiently. Over time, boilers can accumulate dirt, dust, and limescale, reducing efficiency. A well-maintained boiler burns fuel more effectively, helping you save on energy bills. ” Alongside this, it’s important to remember that many boiler manufacturers require annual servicing as part of their warranty terms. Skipping a service could void your warranty, leaving you without coverage if something goes wrong. Additionally, some home insurance policies may also stipulate that your boiler must be serviced regularly. A local plumber should be able to service your boiler and give you the advice and support you need. Tips on how to get the most out of your heating during cold weather According to Pepper Money’s Specialist Lending Study , 73% of people say that even a £100 increase in monthly bills would seriously affect their household finances. With winter on the way, maximising the efficiency of your heating during cold weather can keep your home warm and comfortable while also saving on energy bills. 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This blocks heat circulation and makes your heating work harder to warm the room. Clear airflow helps the heat distribute more effectively throughout your home.
27 Aug, 2024
New research by driving experts at Yell has revealed the UK’s top 10 speed camera hotspots and which regions are catching drivers out this summer. Looking at police records from every county across the UK between the periods of July 2023 and August 2023, the experts at Yell have revealed that Surrey takes the top spot for the most speeding violations in the UK with 22,811 between July and August 2023. In 2023, 203,801 people were found guilty of a speed limit offence - this is a decrease of 8% when compared to the previous year, but an increase of 85% since 2011. Across the UK, there are now around 7000 cameras on the road networks, catching drivers out across the country - from speeding violations to using a phone whilst driving, or parking illegally. Below, the driving experts at Yell have identified the top ten speed camera capitals in Britain: Top 10 UK regions with the highest number of speeding offences The UK’s number one speeding hotspot in the UK is Surrey with 22,811 speeding violations between July-August 2023 . Within Surrey, the speed camera hotspot that has been catching the most drivers on the road is the M25/M3 Junction. The location coming in second for the most speeding violations is West Mercia. West Mercia saw 21,266 speeding violations in the period of July-August 2023, with the M5 J8 SB speed camera catching the most speeding violations. The location coming in third highest for speeding violations is Nottinghamshire, with 16,400 violations being caught. The M1 North Bound between Junction 26 and 27, Notts has been identified as the location that catches the most speeding violations in Nottinghamshire between July-August 2023.
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